Why I build the tools I need
There’s a thing that happens in product. Sales or AM comes to you and says: everybody is asking for this feature. You ask who. They give you a look. You build the feature anyway because the signal feels real even if the documentation doesn’t exist. Then you ship it and want to run demos. You…
What 50 customer interviews taught me about how healthcare actually works
Before I did these interviews, I thought the story was about fax. Everyone in tech has the fax take: it’s archaic, it’s slow, healthcare needs to modernize. I went into these conversations expecting people to tell me they hated fax. They didn’t. Or at least, that wasn’t the thing. The thing was what happens after…
We built a bike share in Lincoln in 4 months
By the time the BikeLNK contract was signed, I’d been watching bike share launches for years. I’d seen dozens from a distance and been present at three up close — standing on sidelines, making mental notes. How they staffed up. Where they got slow. What they would’ve done differently if they’d known what they were…
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